Ingress Online Website Design / Development and Online Services Wangaratta North East Victoria

I build small business websites,

setup and manage your social media.

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Website Tips & Tricks

47% of people expect a web page to load in two seconds or less22-May-2017

Having just redeveloped my website I am increasingly becoming obsessed with the load speed, not only will this help with SEO and user satisfaction it will also enable me to look at the code and make sure it is as clean and fast as possible. The last thing you want is bloated code cluttering up your search results. I chose a responsive template so I could have the one website for all view ..

Website Content – Stop procrastinating and start writing20-May-2017

If you are like most businesses your biggest stumbling block for your website is the content. For some reason it is much harder to write content for your own site that it is to write it for your clients. As a Web Builder I find the biggest delay in getting a website live is the content but it doesn't have to be as daunting as you think. Follow these steps an you will have it nailed. Wha..

Why your cousin shouldn't build your website20-May-2017

I often hear stories about Business Owners getting 5 quotes from the same brief that range from $500 to $20,000 depending on the company quoting. Website owners don't know how to choose as all the quotes might be contain jargon and impossible to translate and compare. Then they talk to their friends and family and find out that their distant cousin or friend can build websites so they go with th..

Based solely on your website, would you buy from your company?04-May-2017

Look at your logo, grab a bunch of your brochures, now compare them to your website. Are you consistent with your message and your look and feel or does your website look like your cousin created it from his bedroom. Consistent message to your customers Marketing 101 says that you need to be consistent with all your marketing efforts. This is the way you build up your brand. If you think of ..

Checklist on what to ask your web person19-Jan-2017

Your Problem You need to rebuild your website but don't know where to start? You want your website to get you more leads and more prospects but don't know how? You want to find ways to attract more customers? You're not sure how your website fits in with your overall sales strategy? You're looking for some clear, frank, advice on what you can do? You can't do it alone but don't know ..

There's no such thing as the perfect website26-Mar-2010

You don't know where to start so you put the project off, and instead stress out about getting everything ready. Plus by avoiding starting the website means you won't make any mistakes. That works itself up into procrastination and full-scale project paralysis — and the website project winds up never getting completed. Most people see their website as set and forget, but the reality is ..

Online Security 

73% of users have the same password for everything including Online Banking.20-May-2017

This is a shocking statistic. No wonder people are afraid of getting hacked, they make it so easy. Your online data is only as secure as your password. Tips on password management Email password different from all others. When you sign up for a newsletter and give your user-name (usually your email address) and create a password, if this password is the same one you use to access yo..

How to maintain an Asset Register for all your online assets28-Feb-2011

I see lots of business owners in a panic when unexpectedly they need to renew expired hosting, Security Certificates or Domain names and it is only after the site is down for hours or sometimes days that they realise they didn't renew something. This often happens when the client has not kept the registrar up to date, things change, companies move, old email addresses are not used plus the or..

Why it is important to keep domain name details up to date28-Feb-2011

I recently had a client, (I will call them XYZPartnership*) who had registered their domain name 12 months prior to registering their new company name, XYZCompany. They had been trading under a partnership and then when they changed their name they didn't think to update the Domain Registrant / Owner information. This meant that their Domain Registrant / Owner information contained XYZPartner..


Resources for Small Business

Small business website resources20-May-2017

Below you will find a list of resources that I have found incredibly useful in working with my clients to get their sites live. Website Report Card (http://www.sitereportcard.com/) This is a great resource to find mistakes in your site. Google's Search Engine Optimisation Starter Guide (http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf) (519kb PDF) Th..

Free or low cost Business Software19-May-2017

Over the years I have collected a list of software that I have found very useful. Some I have tried, some I haven't but have received rave reviews from those that have. Below is the list, I hope you find it useful. CRM / Project management http://basecamphq.com/ http://www.zoho.com/ http://www.salesforce.com/au/ Books online with free shipping http://www.bookdepositor..


Search Optimisation

47% of people expect a web page to load in two seconds or less22-May-2017

Having just redeveloped my website I am increasingly becoming obsessed with the load speed, not only will this help with SEO and user satisfaction it will also enable me to look at the code and make sure it is as clean and fast as possible. The last thing you want is bloated code cluttering up your search results. I chose a responsive template so I could have the one website for all view ..

SEO - do you need it 20-May-2017

Search Engine Optimisation (SEO) has many tactics but they can all be divided into either on page or off page. On Page SEO is placing words in your website that you would use to search for your business. So imagine you are a customer, do a Google search but don't use your business name, what words would you use? Those words are your keywords. But it is not that simple, because each individ..

SEO Website Basics20-May-2017

Search Engine Optimisation (SEO) has many tactics but they can all be divided into either on page or off page. On Page SEO is placing keywords in various strategic locations within your website that you would use to search for your business. So imagine you are a potential customer and you don't know your business name, what words would you type into Google to find your busienss, what words w..

What is a digital footprint and why does your business need one. 20-May-2017

On the Internet a digital footprint is the phrase used to describe the trail, traces or "footprints" that people leave online. Additional channels that include your footprint could include: Your website Business Facebook page, Twitter, Instagram or other social media Personal Facebook page Mentions of your business e.g. reviews (trip adviser, north east directory) or listin..

A website is not a website without content08-Mar-2017

I do a lot of work with designers and the sites I create look amazing. I love working on high quality websites and the one thing they all have in common is they lack any kind of content that the user can really absorb. You probably have heard the phrase "Content is King" that is more relevant now that ever before. Here are some tips on how to write effective content for your website. ..

Use popular search trends for higher SEO rankings.14-Dec-2010

I was just reading this great article that mentions using popular search terms (trending topics) in your blogs or website to attract more visitors and take advantage of that trend and therefore benefiting from popular searches. See extract below........ http://www.smartcompany.com.au/internet/20101209-google-reveals-top-searches-for-2010-smes-urged-to-cash-in.html Retailers are also..

SEO Cheat Sheet12-Jan-2010

This is a short cheat sheet on the basic standard of what every website should contain. Behind the Scenes – what to tell your web person. Page Titles What They Are: Page titles appear in the top of a user’s browser window. Page titles also appear in the link text on search engine result pages. Maximum Length: 63 Characters (including spaces) Format: Description with Keywords ..

There's more to online marketing than SEO11-Jan-2010

If your business is in a competitive environment, like mine is, you may find that pouring money into SEO may not be for you. SEO is not the end all and be all of website promotion. There are plenty of other ways, which are now becoming popular, and SEO is being taken up by a lot of late adopters who have saturated the search results and made the user search for longer and use multiple sear..


Social Media

Twitter beyond the basics26-Mar-2010

Getting started with Twitter article you would now be looking to go beyond the basics. Here are some tips that I have learned on my journey and some things you may encounter. Please note that this is my tips only from my experience on twitter and talking to others about what they do. Others may have different opinions. Random or weird followers There is a lot of tools out there that..


Technology

47% of people expect a web page to load in two seconds or less22-May-2017

Having just redeveloped my website I am increasingly becoming obsessed with the load speed, not only will this help with SEO and user satisfaction it will also enable me to look at the code and make sure it is as clean and fast as possible. The last thing you want is bloated code cluttering up your search results. I chose a responsive template so I could have the one website for all view ..

How to build a website20-May-2017

There is more to a website than just the words and images you see when browsing the internet. The below cheat sheet will take you through all the necessary steps to be included in a website. Domain name What it is: A domain name is the website address, this name is used to point to your website. Tips on use: It is best to secure your domain name early as this is f..

Mobile browsing overtakes Desktop24-Jun-2011

It has finally happened for the first time ever, people in the US are spending more time using mobile phone apps than browsing the web. Read more: http://www.news.com.au/technology/wired-was-right-the-webs-dead-now-theres-proof/story-e6frfro0-1226080069864#ixzz1Q9G1Szhu This means it is only a matter of time before your website visitors will only use mobile phones. How will this affect ..

Automatically set expiry date on Secure Zone in Business Catalyst04-Feb-2011

I have been struggling with this for days and the forums on Business Catalyst are piecemeal so I thought I would put the solution here for my own reference and for anyone else that maybe stuggling. Problem I want to subscribe a user to a secure zone for only 12 months but instead of doing it manually I want to automatically set an expiry date when they fill in the signup form. Solutio..

Setting up your POP Email Address in Gmail14-Jan-2011

This tutorial shows you how to set up Gmail to work with your e-mail account. To Set Up Your E-mail Account in Gmail 1. In Gmail, select Settings in the top right menu. 2. Select Accounts and Import. 3. Click on the button Add POP3 email account button 4. A new popup window will open. Enter your email address and click Next Step >> 5. Enter..

Setting Up Your POP or IMAP Email Address in Microsoft Outlook14-Jan-2011

This tutorial shows you how to set up Microsoft Outlook 2003® to work with your e-mail account. This tutorial focuses on setting up Microsoft Outlook 2003, but these settings are similar in other versions of Microsoft Outlook. You can set up previous versions of Microsoft Outlook by using the settings in this tutorial. To Set Up Your E-mail Account in Microsoft Outlook 1. In Microsoft Ou..

How to choose who should build your website?26-Mar-2010

I have touched on this in my other article "Why your cousin shouldn't build your website (/Articles/Why-your-cousin-shouldnt-build-your-website.aspx)" but I thought I would arm you with the questions you need to ask and more importantly the appropriate answers. First of all, here is a checklist of what every website should have as a minimum. Cross browser compatible - Your website should..


Website Marketing

What is a digital footprint and why does your business need one. 20-May-2017

On the Internet a digital footprint is the phrase used to describe the trail, traces or "footprints" that people leave online. Additional channels that include your footprint could include: Your website Business Facebook page, Twitter, Instagram or other social media Personal Facebook page Mentions of your business e.g. reviews (trip adviser, north east directory) or listin..

Reasons for an e-Commerce website10-May-2011

Online retailing has come of age, and its serious business. When web-based retailing has been growing at 20% a year or more for the past decade, and other retailing channels are showing modest or no growth, it's no surprise that retailers are focusing more than ever on their multichannel strategy, and are shifting more of their budgets towards enhancing their online channel. Internet shoppi..

Three Phases to Online Success 10-May-2011

So you may have an online shop or you have grand plans for one, or maybe a membership website where users subscribe to valuable member only content and you sit back and reap the rewards. I hear so many of these ideas and when they come to me asking for help I have to tell them that it will require work on your part if you want a successful website. When your site is first launc..

Steps you can take to market your Online Shop01-Jul-2010

So you may have an online shop or you have grand plans for one, or maybe a membership website where users subscribe to valuable member only content. I see so many of these ideas or websites and when they come to me asking, how can I get sales, there are many things that can be done. Here is one way to start your online business. My recommendation is for a phased approach. Phase 1 B..

How to promote your Accommodation Site26-Mar-2010

I get a lot of my clients asking me about SEO, they put all their focus and energy on being number one in Google without thinking about any other maketing. In some industries, like accommodation, the competition is so strong that unless you have unlimited budget, it is nearly impossible to compete with the big accommodation websites, so why not join them. I spoke to one of my SEO guru's the..