The standard of website development

All Ingress websites are produced using web standards. This means that each website contains the appropriate coding to satisfy the best practice for web development and Search Engine Optimisation.

W3C Validation - Validation is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantee that future Web Browser will handle it as designed, just like our human visitors need clear, easy-to-understand content and navigation on your pages; search engine robots need that same kind of clarity in order to index the site easily.

On-page SEO - this involves researching relevant keywords to create themes of keywords for each page of the site by using unique title, keyword and description, alternative text tags for images, naming images and pages with relevant keywords.

Google Analytics - So you can measure and improve the site over time based on actual real statistics from your users

301 redirects from the old site to the new - by mapping the old page address to the new page the user can search then click on the link and be redirected to the new page and not causing a Page Not Found error. This also transfers the existing Search Engine Rank from the old page over to the new page so you don't lose those hard earns page ranks.

This includes:

• Meta Keywords
• Meta Description
• Appropriate Title tags
• Best use of Heading tags
• Appropriate naming conventions for images
• Structure of the URL's and page names
• Google Analytics
• Logical and easy to use navigation and information display
• Appropriate link text
• Appropriate alternative image text
• Well formed structured code according to web standards

These are the minimum requirements for any website however many sites on the Internet are missing this vital information in their site.