Small business website resources
Below you will find a list of resources that I have found incredibly useful in working with my clients to get their sites live.
Website Report Card
This is a great resource to find mistakes in your site.
Google's Search Engine Optimisation Starter Guide
This is a 22 page document that Google has put together to guide you in optimising your site.
Ingress Online's SEO Cheat-Sheet
If you can't be bothered reading the entire 22 page document above, here is a short 2 page cheat sheet to get you going.
Ingress Online's Content Starter Document
is a document I give to my clients to get them thinking about their
site strtucture and to get them to map out their site. To save time
and confusion I recommend you map out each page of your proposed
website in a word document so you know where everything goes and what
words, links and formatting will appear on the page.
Ingress Online's Meta Data Spreadsheet
It is useful to list all your web pages then write the Description and Title of each page with a list of keywords so the Search Engine Robots know what you site is about and can index it accordingly. Download this simple spreadsheet to get you started.
Online Retailer Exhibition & Conference
web-based retailing has been growing at 20% a year or more for the past
decade, and other retailing channels are showing modest or no growth,
it's no surprise that retailers are focusing more than ever on their
multichannel strategy, and are shifting more of their budgets towards
enhancing their online channel.
Internet shopping in Australia
is expected to top $18 billion in 2009, and that's not including
in-store sales influenced by consumers researching their purchases
Small Business Big Opportunity
- FREE BOOK
is a great free book from Sensis and goes into great detail about
advertising and marketing. It will also help you with your target
market and other finance information.
am sure most of you have heard of this but did you know there is also a
book. This book goes through everything from pre business planning
right up to maintaining your business. It is great for people who work
for themselves and want to keep it that way.
Dynamic Business Article - Making the most of your Website
Dynamic Business Article - How to run an online business and grow sales
MyBusiness Article - eCommerce 101: Why Should I Buy From You?
My Business Article - Back to Basics: Building a Website 101
is a free service from Google and should be included at the bottom of
each page of your site to be able to track your users and their activity
Google Keyword tool
This is a great tool to find your related keywords and the popularity of those words or phrases.
This can help you refine your combination of keywords for your Search Engine Marketing campaigns eg paid advertising.
attend a weekly breakfast with other like minded business people who
work together to help each other succeed in business by discussing
issues, challenges etc.
Well worth a look if you are interested.