What is a digital footprint and why does your business need one.20-May-2017 On the Internet a digital footprint is the phrase used to describe the trail, traces or "footprints" that people leave online.
Additional channels that include your footprint could include:
- Your website
- Business Facebook page, Twitter, Instagram or other social media
- Personal Facebook page
- Mentions of your business e.g. reviews (trip adviser, north east directory) or listings (yellow pages, True Local)
- Photos e.g. Google Images
- Business listing e.g. Google Business, Local Business Guide, Yellow pages
- Friends mentions
When someone searches your product or service you are more likely to take up the first few spots on in the search results as you have wider the range and greater volume of information online.
When creating your digital footprint, consistency is important. Keep your name, photos, logos and all your branding the same across all these platforms. This will help visitors instantly recognise and identify they are in the right place instantly.
Complete online directories fully. Include a logo, address, website address, phone number etc. Don't leave half completed listings, this looks unprofessional and you could be missing out on leads if they are not sure about your company.